Burke said service currently accounts for only 7 percent of revenue for most shops, but produces nearly a quarter of gross profits for those shops. Trek is expanding its business management education programs, and will offer new marketing tools including comprehensive seasonal promotions with store displays tied to quarterly print catalog mailings.Īnd - in an announcement that drew applause from the dealers - Trek is launching a service department education and certification program. Trek will offer tools to help dealers increase sales to women, which Burke said will amount to half of all bike shop sales within five years.
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Now it’s time for us to play.”īurke cast the online sales program, called Trek Connect, as part of a larger investment in increasing the profitability of the brand's U.S. “One of my father’s business maxims was, ‘we play offense.’ So, we sat around and watched the online thing and that’s been OK - it’s been a great learning experience. “It’s been a massive investment,” Burke said, then referred to his father, Dick Burke, the co-founder of Trek. He said the plan had been in development for about two years and called it the “largest investment Trek has ever made.” Trek president John Burke revealed the plan Monday evening to several thousand Trek retailers at the company’s annual Trek World dealer meeting here. Trek will deliver these products direct to consumers, but local retailers will also receive a service fee. Trek also will begin online sales of parts & accessories from its own brands, including Bontrager and Electra, as well as other bike brands including Park Tool, Garmin, Finish Line and Burley. Bikes will be shipped to the brand's retailers - not direct to consumers - for assembly, and retailers will receive a service commission on each sale. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September. Some features included with road bikes include DuoTrap, internal cable routing, IsoSpeed, puncture-resistant tires, direct mount brakes, disc brakes KVF aerodynamics, and electronic shifting.įor all that hes done for you and the family, thank dad this Fathers Day and shop for his favorites in Trek bikes and more.MADISON, Wis.
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Other features included with these models range from electric assist and ergonomic grips, to IsoSpeed, Di2 optimization, and remote suspension lockout. Some of the features offered on Trek mountain bikes include internal cable routing, customized handlebars, disc brakes, active braking pivots, and Aktiv suspension. What features are included with these bikes? Many of the options offered are customizable with two-tone as well. Some of the colors available with Trek bicycles include blue, green, light gray, gray, orange, purple, red, tan, white, and yellow. Carbon and aluminum are typically reserved for Trek road bikes. Different frame materials used in these bike frames include aluminum, carbon fiber, composite, and steel. Trek bicycle frames are made from materials designed to enhance the riders experience. What frame materials and colors are used? The different wheels available include sizes ranging from 16 inches to 29 inches and 700C. Some of the different-sized frames offered by Trek bicycles include the 52cm, the 54cm, the 56cm, the 58cm, and also small, medium, large, and extra-large. What frame sizes and wheels are available? Another specialized bike is their Boone cyclocross bike, made with lightweight carbon and aluminum. Their Checkpoint gravel bike is one of their specialized bikes. They also offer electric options like their PowerFly electric mountain bikes. Mountain bicycles offered by Trek include cross-country models, downhill mountain bikes, and trail mountain models.
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Trek also offers racing road bikes, touring road bikes, and bicycles designed for time trials or triathlons. In addition, there also BMX bikes, cruisers, and hybrid bikes available. The main types of Trek bicycles available are mountain and road bikes. What types of models are available from Trek? They are designed to be aerodynamic and lightweight, and their mountain bikes are specifically designed for hills and rough terrain.
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Their bikes can be used by beginners, intermediates, and speed cycling professionals. There are also nearly 90 unisex options available as well. Trek makes bikes for children, women, and men. They offer a wide array of mountain bikes as well as more than 100 different road models. They provide a comprehensive offering of city bicycles, speed road bicycles, and trail-blazing mountain bikes. Started by Richard Burke and Bevil Hogg, Trek bicycles manufactures bicycles and bicycle products for worldwide distribution.